If you're trying to promote your business, and you haven't heard of HARO yet, definitely take a look at helpareporterout.com I found out about this site from Cindy McClure of dressthedrink.com If you're in the market for a really great "Girls' Night Out" gift, take a look at her site!
Helpareporterout.com allows you to sign up to receive 3 emails per day that all include queries from reporters/blogs looking for products and or sources to be used in their publications. Each day, I think I respond to 5 or 6 subject appropriate reporters, and so far, we will be featured on about 6 different holiday gift guides (most are blogs and 2 are radio stations).
Research has shown that blogs with loyal followers tend to drive more direct business to online stores than national media coverage. It could be that clicking on a link in a blog provides immediate access to the source of purchase vs. thinking "that sounds good, I'll have to remember to check it out."
Savor The Success
Savorthesuccess.com is another site that provides PR opportunities. Plus, if you're a woman running a business, it's geared to our girly side -- lots of advice and tips from other business owners.
National City
Received a call today from National City bank saying they are interested corporately in sponsoring Fodeos for breast cancer walks. WooHoo! This could be a big account given the number of women that walk to raise funds for cancer each year. The fact that our breast cancer demo is pretty emotional definitely helped!
Promotion Is Going Great!
Our promotion of offering a 10% savings on transfer services when you buy a Fodeo Custom DVD package is going over great! Customers are appreciating that they don't have to round up all of their media before the holidays in order to take advantage of the savings.
I think we're going to see some pretty great holiday Fodeos as a result!
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