The Ups and Downs

This post was started on Thursday, Nov. 20.

Whew.  

Getting  a new business off the ground is fraught with ups and downs!  So let's start with the down of today to get it out of the way.  

We met with a very experienced sales rep a couple of weeks ago that was confident he could get our product into small and mid-size photo shops.  It's the perfect market for us because they have knowledgeable sales people, and the customers are already interested in photos.

But now we've hit a road block.  The owners of these stores aren't understanding our demographic.  Sure, there are MANY people that will stand at a kiosk and put together a photo montage, just as there are people that will complete the same task at home.  But that's not our Fodeo market.

Someplace in my house, I have an iron.  Now, do I use that iron?  No, because I know there are people that can do a better and faster job ironing than me, and I'm willing to pay for this service.  That's what we are - a service.

So, the best thing would be for me to have an opportunity to speak with at least one of these owners with the sales rep listening in on how I answer their questions, but who knows if I'll have that opportunity.

Now the positive . . . . !

We've found the "magic" material we've needed to create our Fodeo flip! One of our investors, and an unbelievably great friend - Julie Skulborstad, came by today to drop off a new Fodeo project.  She was in my office when I opened my material samples that came from China, and asked about what we were doing.  I explained the Flip concept, and her response was, "Oh, you need to talk to Steve Kruchko!"  And talk I did!

Steve has a guy that can provide adhesive similar to Post-It notes.  Combined with a lightweight vinyl, this should work perfectly!  I can't wait to see some samples tomorrow morning . . .